Promoting Success of Sainsbury Essay -- Sainsbury Supermarkets Consume

Promoting Success of Sainsbury(A) Describe the occupation and its aims and objectiveLogo Sainsburys - making purport taste betterIn this report I leave alone be investigating how marketing in business helpsusing organisation that has a national promotional footrace for itsproducts or services.Sainsburys SupermarketsThe business I have chosen to go oer is the large supermarket entrepot called J Sainsburys Sainsburys is one of the conduct supermarketsthat you atomic number 18 able to buy products and services at a close quality.Sainsburys supermarkets were established in 1869 by John James andbloody shame Ann Sainsburys and is Britains longest standing major food retail merchant chain. Sainsburys is a very large supermarket and employsover 145,000 people of these 60% are part time and 40% are full time.62% of all the employees they employ are women.The supermarket now have many types of store where customers can getproducts from but a large supermarket will cleft customers 34 ,000products and over half are Sainsburys own brand including seraphicproduce form tomatoes to spinach.Logo J Sainsbury plcIn addition to a wide range of quality food and grocery products manystores tenderize bread baked while your shopping, meat and fish counters,pharmacies, coffee shops, restaurants and accelerator pedal stations.Because of many of these services Sainsburys supermarkets are able toserve over 11 million customers a week and as at butt on 2004 had 583stores throughout the United Kingdom.Sainsburys bankSainsburys over the long time now have non just been in the area ofproviding food products but now have a Sainsburys bank which was undefendable for business on the 19th of February 1997, this was a jointventure amongst Sainsburys and the bank of Scotland this was a bigachievement for Sainsburys because they were the world-class bank of the UKthis was a good groundbreaking venture for Sainsburys to slay becausethey were able to attract 2 million customer accoun ts.Sainsburys in like manner now provide a range of affordable services includinglife and health cover, personal loans, savings accounts and travelinsurance. In the year 2003 Sainsburys bank was named the bestprovider in the money direct awards. Sainsburys todaySainsbury has seen a change in customers requirements with organicfood healthy foods and convenience food all being top... ...nal and business objectivesbecause Sainsburys will see positive correlations. If Sainsburys areable to achieve this more than objectives can be met like delivering greatservices to customersThe importance of the promotional aspect of the marketing mix is thatthe four ps are a means of communicating to the customer which is avery important utensil without the promotional p it would cause a lot ofproblems and they will not be able to communicate products to their designate audience in an good way which will cause a decrease in gross sales and profits.By having the promotional p it will boost the im age of Sainsburyswhich will allow more customers to know about the promotional contendand the goings on of Sainsburys. It is also important thatSainsburys stick by their omen through their means ofcommunicating so that they do not misinform customers into the wrongdirection they will need to ensure that the availability of productsare high standards and are the resources available at the right timeand at the place also they will need also ensure that they stay on theirfocus on their target market mix different target audience becausethis will get confusing.