European Coffee Industry

Research Paper Europe java tree Industry Assignment 5-2 active for Professor Harold Bashor MBA 727-F3FF International Business Management October 24th, 2012 Prepared by IRELAND java is a very important product in Ireland. Specialty coffee shops such as Starbucks and other local companies such as Insomnia form helped create strong growth in the industry. From a competition standpoint, hold close continues to dominate the industry in Ireland with a 42% market piece of land in 2011 (www. Euromonitor. om, 2012). Nestle has managed to maintain its leadership due to its exposure in spite of appearance the fast growing coffee pods area and its widespread offering of wrong and volume promotions (www. Euromonitor. com, 2012). The two domestic players in the industry are Bewleys and Robert Roberts. Both summationd sales shares in 2011, 9% and 5% respectively. The elemental market for each of these companies is fresh coffee. The economic downturn in 2008 has transgress the industry as consumers have cut back spending.A 40% increase in the composite price of coffee from the International Coffee institution in 2011 also hurt demand. The price increases are similar to those seen in many commodity prices. Coffee in particular is facing an change magnitude demand while supply in 2011 was slowed by a vile Colombian harvest, heavy rains, and issues in Brazil. As you can see from the graph below, the coffee industry in Ireland is very dependent on imports with nigh 90% of it coming from other European countries.This table illustrates the high character finished coffee imports into Ireland. Expressed in jet-propelled plane coffee equal, 2010 green coffee imports were only 42% of the volume of the finished product imports (roasted + fat-soluble). full(a) coffee imports of all forms into Ireland increased from 8. 746 tons green coffee equivalent in 2009 to 9. 780 tons in 20109 (+11,8%). The vast majority of Irelands soluble coffee imports (almost 88% in 2010) ca me from the United Kingdom.The Netherlands (6,7%) and Poland (2,8) supplied most of the remainder. In 2010 the UK equal 68% of Irelands roasted coffee imports. The second largest supplier at a considerable distance was Germany (20% in 2010). COFFEE CONSUMPTION extension service List Hill, C. (2011). International Business Competing in the Global Marketplace, pg. 49. World Coffee Trade Chart. Retrieved 10/20/12 from http//www. ico. org/trade_e. asp Coffee in Ireland. Retrieved 10/21/12 from http//www. euromonitor. com/coffee-in-ireland/report