Customer Segmentation Analysis

Customer analysis partition segmentation means the identification of node groups responds otherwise from other groups to competitive offering. It must have fol first-class honours degreeing features feasibility, sustainability, and profitability. Gener each(prenominal)y speaking, we a good deal theatrical role five criteria to segment the market. The segmentation can be define by several methods the first one is by demographic characteristics. It is in force(p) partly beca subprogram persons life stage affects his or her activities, interests and station loyalties.The second one is the benefits, because the selection of benefits can determine a amount of money business strategy. The third one is price sensitivity, and it represents the trade-off between low price and high quality. The next important criterion is loyalty. Each cellular telephone of the brand loyalty matrix (organized by loyalty level and customer type) represents very different strategic priority and can jus tify a very different program. The last one is applications, as some products and operates, specially industrial products, can best be segmented by use or applications.In the end, we also have to represent attention that two plain segmentation strategies are possible. Customer motivatings After identifying customer segments, the next measuring stick is to consider their motivations what lies behind their purchase decisions. There are four locomote to determine the customers motivations. The first step is to determining motivations. Although a group of managers can identify motivations, a more valid distinguish is usually obtained by take awayting customers to discuss the product or service in a systematic way.The next step is to cluster the hundreds of motivation to groups and subgroups. Another task of customer motivation analysis is to determine the sexual congress importance of the motivations. A fourth task is to identify the motivation that ordain play a role in defi ning the value marriage proposal of the business. Also, there are three other important points that we have to pay attention to in understanding the customers subscribe to. Qualitative look into, including the focus group, in-depth interviews, and customer topic study, is a powerful tool in understanding customer motivation.It is curiously critical to gain insight into changes in customers priorities. Also, all the research should treat the customer as the active partner. Unmet needs An unmet need is a customer need that is not be met by the vivacious product offerings. Unmet need s strategically important because they represent opportunities for firms to append their market share, break into a market, or create and own bracing markets. There are two important points that we need to catch them.Firstly, use customer to identify unmet need. They are the prime source and marketer should get access to them and detect the unmet need from them. Secondly, ethnographic or anthropol ogical research involves directly observing customer in as many as context as possible. By accurately observing not single what is done involving the target or service but why it is being done, companies can achieve a deeper level of understanding of customers needs and motivation and generate actionable insights.