Audiences and Publics Are Important in Media Convergence Culture

SCHOOL OF MEDIA, CULTURE AND CREATIVE ARTS ASSIGNMENT overcompensate SHEET To be attached to all denominations (ALL SECTIONS MUST BE COMPLETED) assimilator NAMEHAO JING WEI.. STUDENT ID15646457.. UNIT NAME AND NUMBERMCI212 Consumers, Audiences, Publics and Users DUE fittingCritical essay 15 October 2012 (by 4pm via email) . WORD COUNT1800 2200 sacred scriptures . . tutorial DAY AND TIME11am to 2pm, Wednesday, C25. busS NAMEMs.Lai Jia Weng .. IT IS ESSENTIAL THAT YOUR TUTORS NAME IS ON ALL SUBMITTED ASSIGNMENTS DECLARATION I produce that I shed retained a copy of this assignment. I ingest read and understood Curtin University policies on Plagiarism and Copyright and decl argon that this assignment complies with these policies. I decl atomic number 18 that this assignment is my own charm and has not been submitted antecedently in both form for assessment. SignatureHao Jing Wei. Date . 15. 10. 2012 Audiences and Publics Are distinguished in Media crossing Culture Introdu ctionAfter we have studied or so devour culture through module 1, now all of us should hit the sack ab let out consumption better. As we realise audiences and macrocosms atomic number 18 all- meaning(a)(a) separate in consuming culture much(prenominal) as audiences leveraging goods, shopping, living, traveling, education, service and so on, the world especially the consumption world is all about audiences and publics, at the comparable time they play a very meaning(a) role in convergence culture as well. In like a shots progressively digital cultural, the way of life consumers consume and the way publics and audiences happen are totally different from the traditional media times.Nowadays, mickle require some(prenominal) of physical and mental for life satisfaction much(prenominal) as purchase to a greater extent healthy foods, bear digital TV, go to higher education, have inter plunder services and so on. Convergence culture is the outcome of the fast emergenc e of new information and communication technologies. According to Media convergence must also be seen as having a cultural logic of its own, blurring the lines among deed and consumption, between making media and using media, between active or peaceful spectatorship(Deuze, 2007, p. 74)From this quote we know that media convergence makes several changes between production and consumption, between making media and using media, between active or peaceable spectatorship of mediated culture. In this essay there are four primary(prenominal) points to discuss how audiences and publics play roles in convergence culture. Discussions Firstly, the role audiences and publics play has been changed from passive to active. With the high technology development of media, new media has become much and more pregnant than old media. Back to 20th century, old media such as TV was the main trend in the world and controlled audience.For instance, as we know all the TV programs will follow a fixe d schedule, audiences exclusively eject watch some(prenominal) the TV programmes show, once you miss the show, and then you will miss the show ever, un slight the TV transmission lines broadcast again. while directly, with the digital TV appeared, the audiences have become from passive to active. First of all, the digital TV butt joint broadcast programmes at the like time, and standpointd on An otherwise huge advantage of digital television is that digital information collide withs up little bandwidth, meaning more channels can be broadcast at the same time.This gives viewers much more preference in what they watch and allows for follow up channels which broadcast the same programs as their namesake, just an hour later(Davies, n. d. ) And Digital TV from Telenet watch whatever you want, whenever you want(Digital television, n. d. ). These mean the audiences can watch different shows at the same time, as well as they can switch programmes to whatever they want to watch . This kind of changes is a big different from analog TV. Next, digital TV allows audiences to pa habituate or record live broadcasts at the jailhouse of a howeverton.According to With Telenet Digital TV you can pause programs and rewind programs that you have viewed. You can record a program by simply pushing superstar button and your recording is immediately stored digitally on a gruelling disk (Digital television, n. d. ), so you no longer have to miss your popular TV programmes And ground on However, its a great take form to presume that the availability of digital engagemented technologies turns everyone into active participants. (van Dijak, 2009, p. 44) From these quotes and examples we can see that audiences and publics are not passive any more.Secondly, audiences and publics have more participation and synergistic with production accompany. For instance, declamatory Brother is a human race TV from unite Kingdom and developed in the late 1990s. This TV programme offers audiences go to the onscreen world of the programme, use mobile phones and automatic number redial techniques to try and construe their candidate in the house emerged the winner. These are two special points of Big Brother. According to Over the past 15 years, viewers have increasingly acted as participants in game shows, quizzes, talk shows and make-over programmes (van Dijak, 2009, p. 3) And peculiarly the surge of reality television has boosted the of ordinary people in broadcast productions (Teurlings, 2001) and In addition, the popularity of private and communal media (home movies, home videos, community television) has profoundly affected television culture, particularly since the 1980s (van Dijak, 2009, p. 43) And based on Viewers were encouraged to visit the websites, and for a small subscription fee, could buy additional access to coverage of the more cozy activities, likes and dislikes, directly to the gained from syndicated (Ross, 2003, p. ), from these quotes we can see that the audiences have more interactive than before and the production company try to require unprecedented levels of interactivity with public as well. Thirdly, the perspectives of audiences and publics have more influences on programmes producing. Not whole TV programmes but also all media programmes need audiences, need public. If a production company produces a programme without listening to the voice of audiences, it is just like flowers are far away from soil, fishes are far away from water. Without audiences, the progranmme is dead sooner or later.Based on Similarly, producers of popular television entertainment such as soap operas or police dramas are developing innovative shipway to collect audience feedback, and then applying this information to the development of new characters and plotlines, as well as to include the most current hearty issues in their shows (Deuze, 2007. p. 75) And according to A very important reason is to understand your audience. T he more you know about the types of people in your audience, their backgrounds, their interests, and their preferences, the better you can be at making programs to suit them (Know Your Audience, n. . ) With the development of media convergence, audiences interests have become more and more important. The intensity of emotional involvement exhibited by viewers of reality TV led programme executives to consider new ways to monitor, channel and exploit viewer interest (Ross, 2003, p. 3) From the quotes we can see that audiences perspectives play an important role in the development of programmes producing and audience curiosity is subject to commercial exploitation. Fourthly, audiences and publics play more than one roles in media convergence culture. Audiences as exploiters In the development of a professional identity among media workers, can be illustrated by a November 2005 survey by the Pew Internet and American sprightliness Project among teenagers in the United State, which re port concludes Some 57% of online teens ready content for the internet. (Deuze, 2007, p. 76) And based on During 2005, online social network sites like MySpace and Facebook became rough-cut destinations for late people in the United States (Boyd, 2005, p. 119) From these quotes, we can see that with the rapid development of Internet technology, social networks appeared into peoples life, especially for the young generation.Facebook is the worlds largest social network, with over 1 billion periodic active users. Young people were logging in, creating elaborate profiles, publicly articulating their relationships with other participants, and writing extensive comments back and forth (Boyd, 2005, p. 119) Users can defecate blogs, create or work on a webpage for school, an organizations, or a friend, trade original content such as photos, opinions, stories, videos online, or art work and so on. Another example is Sina Weibo. Weibo in Chinese stands for micro-blog, it has been lau nched recently in Mainland chinaware, Hong Kong, Taiwan and North America. Sina Weibo is Chinas twitter, it is the hottest mircroblogging services in China now and its activity around Chinese Diaspora. In Weibo, the user can post pictures and embed videos directly into their feed. Much like in Facebook, the media is thumbnailed and will expand if clicked on instead of opening up a completely new page/tab as in twitter(Jou, 2012) Based on According to Sina, Weibo has a registered total user base of 358 million, of which roughly 36. million active users daily (Jou, 2012) And according to It consumes 90% trade shares of Chinas microblogging services, with more than 140 million users in less than 2 years, while Twitter gained 200 million users in less than 5 years. Its new, its hot, and its becoming bigger and stronger (Falcon, n. d. ) tender on these data, we can know that social networks have become an important part of peoples life. Social network sites are based around profiles, a form of individual (or, less frequently, classify) home page, which offers a description of each member.In addition to text, images, and video created by the member, the social network site profile also contains comments from other member and a public list(Boyd, 2005, p. 123) According to Identity refers to our own sense of self and how we are seen by our communities (Social Design, n. d. ) And Social Design defines how we understand ourselves and each other and can be broken down into three core elements Identity, Conversation and company (Social Design, n. d. ) Users can create their individual profiles based on their own identity, such s you can design how your homepage looks like, share what you are interested, show concealing information about yourself to public etc. Audiences as citizen journalists With the social networks appeared, audiences are not only a group of people who receive messages, newsworthiness and information but also be senders to send information, pub lish news. Audiences as public also can share information and news in the first place, that is we called citizen news media. Citizen journalism is when private individuals do essentially what professional reporters do report information (Rogers, n. . ) And The Internet gave average people the ability to mail information globally (Rogers, n. d. ). From these quotes we know that as the development of Internet technology, nowadays everyone could be a journalist to publish what happen around us and around the world. According to new(a) media technology, such as social networking and media-sharing websites, in addition to the increasing prevalence of cellular phones, have made citizen journalism more accessible to people worldwide (Citizen Journalism, n. d. ).We know that citizens can very much report breaking news more quickly than professional media reporters. such as two predominant groups of youth published information, calls to action, documentation of policy brutality, and c oordinated their planning and activities via Facebook and Twitter (Anemic Portrayal of, 2012). Another example is was a outlet on The diagnose, and the shows blog post for the topic incorporates citizen-generated content into the posts. The post starts off with a brief intro by host John Schiumo, a nice fresh statement that goes (The herald interactive, 2012) The third example is At 1025 p. . on may 1, 2011, Keith Urbahn, who happened to be the former chief of staff for Donald Rumsfeld but in this causal agency was functioning as a citizen journalist, tweeted So Im told by a reputable person (How citizen journalism, 2012) The last example is Online petitions undoubtedly, though, do oppose a fabulous means of exercising ones civil voice and leverage a response from public officials. In this example, New York City restored most of the proposed cuts to its public library budget due (Petition power, 2012) As those examples tells us citizen journalism is more and more popular for media audiences.This is the outcome of development of Internet technology and development of mobile phone technology. nowadays, you can use your mobile phone to surf the internet while watch a TV programme, or watch a programme that was on TV last night on your smartphone while you are on the way to work and so on. There are too many changes in peoples life. Conclusions All over the world, as audiences increasingly take control of their media and communications use, traditional business models are being squeeze to adapt quickly to the new realities of the digital era. (Convergence Review, 2010. From the quote, we know that audiences and publics play important roles. Everyone has been in an audience, we have all been part of a group of people who come together to experience film, music, foods, traveling or other social activities. In media convergence, All media events are audiences events since they require people to hang out in media time-spaces where they physically, mentally a nd emotionally engage with media materials, technologies and power structures. (Ross, 2003. p. 6). Audiences are any group of people who receive a media text, it could be ny format such as Internet, TV news, radio programmes, newspapers and so on. Audiences are not only be audience any more, they also could be consumers and users at the same time in new media terms. They are not a group of people who receive messages and be passive any more, they are more active, participate and interactive with media convergence. Word count 2106 References Anemic Portrayal of. (n. d). Retrieved October 12, 2012 from http//mobilekazar. word press. com/2012/02/10/anemic-portrayal-of-the-digital-road-to-egypts-revolution/ Boyd, D. (2005). Why Youth Social Network Sites The Role of Networked Publics in Teenage Social Life, in Youth, Identity and Digital Media, Cambridge MIT Press, pp. 119-142. Citizen Journalism. (n. d). Retrieved October 12, 2012 from http//mashable. com/follo w/topics/citizen-journ alism/ Convergence Review. (2010). Retrieved October 12, 2012 from http//www. dbcde. go v. au/digital_economy/convergence_review/convergence_review_background_paper. html Davies, M. (n. d). The Advantages of Digital TV. Retrieved October 12, 2012 from http//ezinearticles. com/? The-Advantages-of-Digital-TV&id=1425944Deuze, M. (2007). Creative industries, Convergence Culture and Media Work (Extract), in Media Work, Cambridge Polity, pp. 74-83. Digital television. (n. d). Retrieved October 12, 2012 from http//telenet. be/business/ en/small/digital-television Falcon, A. (n. d). Twitter Vs. Weibo. Retrieved October 12, 2012 from http//www. ho ngkiat. com/blog/things-twitter-can-learn-from-sina-weibo/ How citizen journalism. (2012). Retrieved October 12, 2012 from http//mobilekazar. wordpress. com/2012/05/04/how-citizen-journalism-drove-the-news-of-bin-ladens-death/Jou, E. (2012). Why Sina Weibo. Retrieved October 12, 2012 from http//kotaku. com/5940025/why-sina-weibo-is-better-than-twit ter-even-though-theyre-pretty-much-the-same Know Your Audience. (n. d). Retrieved October 12, 2012 from http//www. audiencedi alogue. net/kya1a. html Petition power. (2012). Retrieved October 12, 2012 from http//www. mobilekazar. wo rdpress. com/2012/06/29/petition-power/ Rogers, T. (n. d). What Is Citizen Journalism?. Retrieved October 12, 2012 from http//journalism. about. com/od/citizenjournalism/a/whatiscitizen. htm Ross, K. Nightingale, V. (2003). Audiences Today, in Media and Audiences New Perspective, Maidenhead Open University Press, pp. 1-11. Social Design. (n. d). Retrieved October 12, 2012 from http//developers. facebook. co m/socialdesign/ Teurlings, J. (2001). Producing the Ordinary Institutions, Discourses and Practices in Love Game Shows, Continuum Journal of Media & Cultural Studies 15(2) 249-63. The Call interactive. (2012). Retrieved October 12, 2012 from http//mobilekazar. w ordpress. com/2012/01/25/the-call-interactive-tv-news-gets-expanded-time-slot/