Tata Ace

Marketing StatergyX MBA 18 Vashi Core IIHerat Mehta Henry crossover utter that customers could get cars of whatsoever color as long as it was black, era Tata Motors went to customers in front programmeing breeze through and asked them about the worth and features that they wanted. Comp be and contrast between these 2 approaches? 1. Both the cases are think to go industries. Mr. Ford is talking about rider cars & antiophthalmic factor tata is talking about mer arsetile vehicles. Main points arsehole be argued as follows. Ford Cars Tata one Passenger Vehicles SCValready made a huge commercialise & deoxyadenosine monophosphate business Trying to win a new segment in the business Going for Mass end result ware aimed at saving the stainless business. Almost monopoly business as 50 % of the requirement was fulfilled by Ford Looking for the new customer or converting customers for their mathematical harvest-home. Assembly line convergenceion planned. Product for t he volume & by the people concept. Production can be fast-paced as black is the fastest drying comment Not clear about the accomplishable gross revenue from the target 30,000 units per year. Only strain becomes constraint for the prospective buyer. The entire fig concept is yet to be proved. To summarise, some(prenominal) the approaches look fine at their let stages. Identify two activities done by Tata Motors while applying the market placeing concept for evolution Ace? 2. Implemented cross practicable teams which used 3P concept. (Production, preparation process) Extensive market study considering all possible factors kindred political, growth, development and also customer adopt and requirements.Product was designed as the product from the customer, for the customer and designed it as a vehicle to service the last cc distribution. What are the different types of benefits or gratifications that consumers can draw from a product or a service? Discuss with reve re to the case? 3. The Benefits that the customers can take from Tata Ace * crack cost per ton for transportation. * Better fuel efficiency. * Safety * Durability * stick out proofing for the shootr. * Additional payload. * Higher status in the community. * Personal motivation to start take in business. Better manoeuvrability, can fit on all roads without restrictions, Can travel longer distance at a stretch and can cut into smallest of the lanes or areas. * Self satisfaction of having or campaign a small truck. What merchandising lessons did you hear from the entire case study cerebrate to marketing? 4. Following points are very important for marketing a product * It is very important to involve marketing concepts while or prior to design of a product. * Development of any product should involve all marketing factors for the achievement of the product. It is important to consider economical situations while doing marketing research. * Same marketing concepts may not ru n short every cadence for different products or for similar products. * It is essential to involve (consider) end users while scheming a product. * It is also important to ready a proper market partition and define target market for any product. * Emotional consideration while be marketing strategy is very important. * To reach mass in India, marketing should be done in all languages & also in local media. The product should be supported strongly by local availability and after sales service. * It is important to avoid finance related issues of the prospective customers. marketing initiatives you would like to paint a picture for the future of Tata Ace? 5. Tata should take pursual Initiatives * Give more models with different options like, all-powerful engine, air-conditioning, option of more colours and torso size. * Tata should target further into business peculiar(prenominal) models. * Reinforce service centres with educational drive & free services. Should make Ace at different geographical plats so that the supply is faster and cheaper. * Tata should launch a higher capacity version on the same platform again label Ace + or equivalent. * To conduct a survey on the split which are most unreliable & work on them. * To reduce cost of parts & make them easily accessible so that the duplication market can be avoided. * A new & fresh team to work on future actions required & again go back to the customers for further input. (This epoch should go to existing customer show the commitment from the company)