Higher Ed Case Study

SEGMENTATION STRATEGIES FOR IMPROVED ENROLLMENT AND RETENTION LEVELS A encumbrance STUDY IN HIGHER ED MARKETING student scratch AND THE REVOLVING DOOR SYNDROME Extremely high attrition evaluate stress the myriad challenges todays colleges and universities face with count to capacious term growth and sustainability. Consider the fol down(p)ing statistics as inform by (Schertzer and Schertzer, 2004; Brawer, 1999; and Cravatta, 1997): Approximately 50 percent of the freshmen enrolled in colleges and universities sway out before completing their programs; nearly trio of college fledgling do not return after the frontmost year. under(a) intense scrutiny, theories abound for low retention rates, high dropout and repoint rates. Recurrent themes of those leaving voluntarily are: uncertainty some(prenominal) near what to expect from college and its reward, transition/adjustment problems, financial difficulties and pedantic under-preparation. (Kals ner, 1991 as cited in Schertzer & Schertzer, 2004) Other theories for low retention include financial hardships, lack of maturity, poor academic records, ineffective require skills, low institutional commitment and poor school brave redevelopments.

(Drew, 1990 as cited in Schertzer & Schertzer, 2004) If marketing and recruitment dollars are unceasingly cosmos re-invested to replace an institutions customer base, wherefore what is the fortune cost scattered due to dollars not invested in former(a) critical areas of service graphic symbol? The correlation of service quality for students to successful st udent outcomes has been often cited in the l! iterature. This revolving opening syndrome poses safe short- and long-term consequences. High turnover translates into high costs, lost while and increased effort to deliver a naked as a jaybird influx of recruits to supplant the steady pullulate of outgoing students. client RETENTION PARALLELS OF BUSINESS AND HIGHER nurture Much like business line institutions, higher reading institutions are expected to meet...If you want to start out a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper